It can be said that social media is the best form of marketing out there, and this trend is not going anywhere. But the question remains. why? The answer lies in our previous statement: it’s more than just about branding and customer engagement, but also a much better way to promote your business, get new leads and convert them. So let’s dive into what makes social media so great for any kind of business!
1. Brand Awareness
Your customers are looking at you first! Whether they are browsing through the top sites or reading news articles online, you need to have an attractive branding to attract potential consumers and keep them on their radar. If we are talking about websites, Google AdWords has become one of the most effective ways to achieve the same result. With such powerful tools as PageRank, SEMrush and other free SEO plugins like Rank Math, businesses can target relevant keywords, analyze website traffic, understand how content performs and find out whether they rank well in search engines. In simple terms, when people are searching for products and services, brands are likely to appear in front of them.
2. Increasing B2B Lead Generation
You may not have noticed how many times companies use LinkedIn Ads to reach out to relevant prospects. They want to build relationships with these potential clients and hopefully lead them into purchasing some of those products or services. This would work both ways: if you create useful content for your audience, chances are they will be interested in following you. And if they do, they might actually buy your product or service after all (just ask anyone who was on Facebook!). But sometimes simply posting pictures from events, funny videos online, etc. won’t help you make sales. Nowadays people’s attention spans are getting shorter and shorter by the day, which means that even one picture posted to Instagram could have millions of views! Thus, using social media platforms like Facebook, Twitter or Pinterest, marketers can attract audiences who are already engaged in something interesting and share information with people around. By doing so, brand awareness increases and more people start checking out their competitors. Companies that invest a lot into these channels will see positive results fast.
3. Increased Product/Service Satisfaction
When people are satisfied with goods or services offered by a company, they are more likely to become repeat customers. Many studies prove this fact, and while the data varies depending on what type of study was conducted. For instance, according to the American Psychological Association (APA), 70% of people say they’re ready to recommend a specific service when there is a recommendation available, while 60% say they will choose your business over another if you have a good recommendation. However, these findings vary on what category of a particular product or service is analyzed. For example, if a consumer is looking for the latest trends in cars/mobiles online, there’s no guarantee that he or she’d go to the Apple store and buy a MacBook Pro. Instead, the next person comes and gets the model! But in case of a survey, the consumer may simply click on your page and be satisfied with what you offer. As long as the conversion rate is higher than the percentage of recommendations, everyone wins.
4. Improved Conversions
One of the biggest benefits of social media marketing is the increased number of conversions. People are always curious, even though they know everything they are being told at school. Once they start seeing ads and hear people talk about it, they get anxious and wonder “what is the truth about this?. Brands see such amazing numbers because users trust their opinions, and since they are not afraid of asking questions, they share the links that come straight from their own social accounts. Since this happened only once, it’s enough to show us the power of social media marketing, making it possible for brands to increase their daily profits by 30%.
5. Engagement
Because social media marketing focuses on user interaction, it automatically involves engagement. A recent report states that 90% of its users are actively interacting online, with 2.5 billion active profiles. Not only does it allow users to comment and share ideas and content with friends, but often brands have to listen and respond to comments made by their followers. Therefore, using different types of networks such as Instagram Stories, tiktok, Twitter or Reddit, brands can engage with their audience by letting them give feedback, send messages or comment on posts. Moreover, since users don’t have to leave their current browser, this gives them the opportunity to use ad extensions on top of their feeds. While this is true, it should also be noted that although it looks like your posts are reaching a wider audience, it could be even more accurate. According to reports, 75% of people read posts and follow accounts once they see them and only 25% of all the activity takes place after 1-2 days. So the statistics about the time people spend reading posts and interacting on social platforms and the impact they have are often far from reality.
Conclusion
In conclusion, social media is a powerful tool for marketing that offers numerous benefits for businesses of all sizes. It allows businesses to reach a large, targeted audience at a low cost, build brand awareness and customer loyalty, and gather valuable insights about their target market. Social media platforms also provide numerous opportunities for businesses to engage with their customers, which can lead to increased customer satisfaction and loyalty. Overall, social media is an essential component of any modern marketing strategy and can help businesses to achieve their marketing goals and drive business growth.
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